Platform
Platform overview
Automate your operations
Agentic workflows
Describe the change. Every property ships
Automation & Scheduling
Set it once. Runs across every property, on time
Approval & Governance
Two humans approve. Audit and rollback built in
AI-powered actions
Agents that watch, decide, and act inside your platform
Manage your properties
Sites & Environments
Launch fast, change safely
Multi-site Architecture
Synchronize complex multi-site ecosystems
Roles & Permissions
Model access to your organization
Brand Governance
Consistent everywhere, editable locally
Content & Commerce
eCommerce
Run every storefront from one platform
CMS
Govern content across every property
Orchestration
Integrate, automate, orchestrate
MCP server
Connect Claude, Chatgpt and more
Forms & data capture
Forms native to every record
AI Enterprise Search
Make every search feel personal
Modelled for your business
LMS & Digital Learning
Consolidate your LMS, commerce, and CMS into one orchestrated platform
Membership Organizations
Empower Your Membership Management with Smart Technology
Franchises
Seamlessly push brand-approved marketing to all locations or specific locations - easily.
One platform for multi-property operators
Download the guide
Solutions
Use Cases
Direct to Consumers / Manufacturing
Get the tools and experience to thrive in the new direct-to-consumer world.
B2B Commerce
Go directly to customers with an all-in-one B2B platform.
Platform Consolidation
Consolidates your entire digital stack
Multi-location Operators
Every location, on brand, on schedule, on one platform
Multi-brand Retail
Manage every storefront without multiplying your stack
Replatforming
Replatform the portfolio. Replace the stack.
By function
Developers
Modernize your web presence without ripping or replacing anything.
Marketers
Total control, without the development team.
Executives
Empower marketers, free up IT team and slash costs at the same time.
Stop Replatforming Blind: The Enterprise eCommerce Checklist
Download the guide
Resources
Insights
Blog
Latest Insights, tips and product news
Guides
In-depth tutorials and best practices
FAQ
Answers to commonly asked questions
Developers
Getting started
Everything you need to get up and running
Documentation
Technical docs, references and how-tos
API
Explore and integrate with our REST API
Essentials
Features
Content and commerce features.
Customers
Helping power the digital presence of hundreds of customers
Integrations
Services
From digital transformation strategy to scaling your digital business.
Login
Admin login
Access to Core dna DXP 1 admin
CMS migration checklist: a step-by-step plan to replatform without losing traffic
Download the guide
Partners
Partner with Core dna
Program Overview
Explore partner tiers, benefits and rewards
Why Partner?
Browse our certified partner directory
Become a partner
Apply to join the partner ecosystem
CMS and eCommerce RFP Templates
Download the guide
Pricing
Get started
Connect your AI agent to Core dna
Connect AI agents to Core dna
MCP Live
MCP Live
Home
Blog
b2b Ecommerce/2
B2B eCommerce
eCommerce
Unlocking the B2B Ecommerce Customer Journey: Key Insights
Rob Lawson
5/11/22
Customer experience
B2B eCommerce
eCommerce
B2B Ecommerce Personalization vs. B2C: What Actually Works?
Rob Lawson
5/3/22
Personalization & CX
B2B eCommerce
eCommerce
B2B eCommerce KPIs: The Hidden Metrics Fueling Growth
Karen Cabecas
4/29/22
B2B eCommerce
eCommerce
B2B Ecommerce Portals: The Hidden Growth Engine for B2B Sales
Karen Cabecas
4/19/22
Conversion Rate Optimization
B2B eCommerce
eCommerce
Why B2B E-Commerce Is More Challenging Than You Think
Karen Cabecas
3/18/22
B2B eCommerce
eCommerce
The Truth About B2B E-Commerce: Pros & Cons Uncovered
Karen Cabecas
3/18/22
B2B eCommerce
eCommerce
B2B Ecommerce Trends: Surprising Shifts You Need to Know
Sam Saltis
3/13/22
Ecommerce Strategy
B2B eCommerce
eCommerce
B2B Product Catalogue Mistakes That Cost You Sales
Rob Lawson
3/2/22
Conversion Rate Optimization
B2B eCommerce
eCommerce
I'm in B2B. You Want Me To Do What With Snapchat?!
Dennis
7/20/21
B2B eCommerce
eCommerce
Comparing B2C eCommerce To B2B eCommerce
Sam Saltis
3/14/21
B2B eCommerce
eCommerce
Why B2B Relationship Management Is Broken
Sam Saltis
3/7/21
B2B eCommerce
eCommerce
70+ Must-Asked Questions When Building an eCommerce Site [Free Checklist]
Sam Saltis
2/6/21
B2B eCommerce
eCommerce
B2B Pricing Strategies: What Works, What Fails & Why
Sam Saltis
2/2/21
B2B eCommerce
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