This is only one of the many insights you'll gain:
Ignore the hype around “hacks”, which everyone from interns to experienced marketing consultants are promoting (including myself, on occasion), and instead, focus on your aim of generating more eCommerce revenue.
eCommerce brands are increasingly reliant on Facebook Ads and Google AdWords to pull in traffic, but that approach is not only costly, it can also leave you too reliant on advertising spend and could result in too many costly first-time clicks, without enough actual buyers to make a profit.
No one in marketing has time for those sort of false-positive metrics. It’s time to start generating some real returns, with the following underrated - but tried and tested - eCommerce growth “hacks”.
