eCommerce
Yes. eCommerce in Core dna is a native capability, not a plugin. That includes customer-specific and contract pricing, product catalogue management, subscription billing, multi-currency, and order management. For B2B operations specifically, RFQ workflows, account hierarchies, net payment terms. Core dna is built to handle these natively rather than requiring third-party plugins to fill the gaps.
Core dna provides visual content management tools that allow marketing and business teams to create and manage pages without developer support.
Teams can use drag-and-drop components and structured content modules to build product pages, landing pages, and customer portals.
This allows companies to update content, promotions, and campaigns without waiting for development resources, while still maintaining governance and brand consistency across the platform.
Core dna allows companies to create account-based pricing and product catalogs for different customers or distributors.
Each buyer can see their negotiated pricing, product availability, and ordering terms when they log into their account.
This makes it possible to support complex B2B sales relationships while still providing a self-service ecommerce experience for customers.
Core dna allows companies to create self-service portals where customers can log in, view account-specific pricing, reorder products, and manage their purchasing activity.
These portals reduce manual sales processes by allowing buyers to place orders, access invoices, and track order history directly online. This improves efficiency for both customers and internal sales teams.
Core dna is built as a unified content and commerce platform, which allows organizations to manage both B2B and B2C experiences from a single system.
Companies can run distributor portals with contract pricing, account-based catalogs, and quote workflows, while also operating direct-to-consumer storefronts. Because product data, pricing logic, and customer accounts are managed centrally, teams avoid maintaining separate platforms for wholesale and retail channels.
This approach makes it easier to support hybrid business models where manufacturers sell through distributors while also offering direct online sales.
At Core dna, we build the orchestration for global trade directly into the platform. We support multi-currency, multi-payment-gateway, and multi-tax-rule configurations natively across every regional storefront.
- Tax: Our engine manages complex tax jurisdictions (VAT, GST, Sales Tax) and integrates seamlessly with services like Avalara.
- Shipping: We support native split-shipping and multi-source fulfillment logic, allowing you to route B2B orders from different warehouses or depots based on regional proximity and custom shipping rules.
Yes. Core dna is a native Hybrid Headless commerce platform specifically engineered to handle the scale and complexity of B2B. Unlike "pure-play" headless APIs that require you to build your own business logic, we provide a pre-integrated B2B engine. This allows you to manage 100k+ SKUs, contract-based pricing, and complex organizational hierarchies through a single API layer, while giving your marketing team a visual interface to manage content without developer help.
Global eCommerce success depends heavily upon a strategy that’s easy to define, but hard to execute; usher in first-time buyers, and retain them as loyal customers.
Coupons and discount codes play a significant role in making that strategy work in the long term.
Here’s a short video showing Core dna’s coupon system in action. The video demonstrates the ease of discount code creation, waterfall discounting, and the process of excluding certain products from the discount.
Steps to creating a discount on Core dna
There are three main stages
- Create the discount
- Name your discount,
- Give it a description
- Choose whether it needs a coupon code to be invoked
- Choose if it’s a Waterfall discount, i.e. if the discount can effect others
- Create matching criterion
- Choose which dates, products, categories or individual user criterions should match the discount.
- Create action criterion
- Chose the action as to what happens, i.e. monetary or percentage discount, additional free item or discount on shipping
More in-depth documentation is available on our integration guide for discounts here.
B2B eCommerce solutions make doing business easier. From simplifying customer engagement, increasing sales, and reaching new markets, leading B2B merchants are diving into eCommerce head-first...
Read more benefits below:
This could be your biggest challenge yet. The B2B buying process is going digital. The right platform can help improve efficiency while enabling you to run your business online. The best B2B platforms will cover everything from enforcing best practices, consolidating data, bridging the divide between buyer and seller, invoicing, ordering, and information collection.
Not sure what makes a good B2B eCommerce platform? When selecting the technology you need for your online B2B business, consider the following:
- Go with a headless or hybrid CMS/eCommerce platform. How does the software help with the order process, fulfill orders, and update the order management system?
- The platform you use should also be future-proof with multi-lingual and multiple storefront capabilities.
- Choose a system that can get you out of the hardware management business and go SaaS on the cloud.
- Can team members quickly access and operate the software?
- Find a vendor that can be as flexible as your business requires. Can you customize the software to meet your business’s needs?
- The accuracy of inventory, numbers and statistics.
- The customer’s shopping experience.
After calculating your B2B eCommerce business model and metrics, you can use a SaaS to build your eCommerce business. Check out these guides below on how to fabricate your eCommerce empire written by the experts:
In the sense of scale, B2B is often larger; there is an association that B2B has more employees, stakeholders, contractors and products/services. To find out more differences between B2B and B2C, check out the blog/s below:
B2B eCommerce is now so essential and successful as the digitalisation of everything is the expectation and reality, applying to even B2B commerce.
Even if one’s B2B business has physical brick and mortar, for the sake of better reach, recognition and opportunity, marketing as eCommerce allows B2B to transcend borders. There are a plethora of reasons that answer this question; from cost savings, globalization, automation, 24/7 support… Find out in the blog below:
There are several ways to increase B2B eCommerce sales:
1) Consistent SEO
Research shows that the majority of B2B marketers consider SEO as their primary source of lead generation, even more so than B2C. In this digital age, it is no surprise that over half of B2B buyers go online before they buy to research and compare.
2) Include self-service for B2B clients
Self-service will bring in a lot of B2B sales as it will mean your B2B company is online 24/7 and a checkout does not need to be supervised, thus never missing a customer.
3) Be mobile-user friendly
The world is utilizing mobile more than ever, even B2B target markets so it is crucial your eCommerce site is just as compatible and efficient on mobile as it is desktop, thus effecting sales.
4) Do not neglect social media!
According to the Content Marketing Institute, social media sites and blogs reach eight out of ten of all Internet users in the U.S. B2B companies are not missing out on the social media craze either. B2B companies use social media to market their company, sell their goods and services, and provide quality customer service.
5) Content, content, content
The more quality content you have, the more pull of clients you will receive, thanks to the further reach and consistency.
6) Customer reviews
You know how you always scroll down to check the customer reviews before buying? This is because customer reviews are the voice of the people. The supposedly unbiased ‘’truth’’ of the product/service. So, numerous, positive customer reviews go a long way.
7) DXP
Personalized experience: Who does not want to feel special? When a client, B2B or not, feels directly catered to or has felt the company has had efforts to give them a thorough, genuine DXP, they will recommend your B2B company, use it again and leave reviews, increasing sales, but also loyalty and customer satisfaction.
D2C, or Direct to Customer, is a low barrier-to-entry eCommerce strategy that allows manufacturers and CPG brands to sell directly to the consumer. It bypasses the conventional method of negotiating with a retailer or reseller to get your product on the market. In D2C, brands sell directly to the consumer through an online medium.
Going D2C has many advantages, with competitive pricing being a major benefactor for consumers. Other advantages include having direct contact with consumers to get a better understanding of them, and being able to freely experiment with new product releases and test them with a segment of your consumer-based to gain their feedback.
For more information visit our ultimate guide to D2C