eCommerce
Core dna supports governed back orders. Approved buyers can check out out-of-stock items, and the platform creates the sales order but holds release until stock checks pass. Automation moves the order forward, and a control decides when it ships.
A field-service portal lets technicians find a part by number and order it, then routes the order to the right workflow: a stock transfer for internal staff, or a sales order for external agents. Core dna handles each path on one platform and keeps the ERP as the source of truth.
Core dna uses customer-group pricing. The same product carries a different price for each group, set by price list or discount rule, and resolves automatically when a buyer logs in. Products a group should not see are hidden from that group, so one catalog serves every audience.
Yes. Core dna runs B2B and B2C on the same platform, and each customer group gets its own pricing, payment options, and checkout. V-ZUG runs three groups this way: internal technicians on stock transfers, external agents on trade pricing, and a service team selling to end customers at retail.
No. Your sales are yours. You pay your plan, and nothing is taken as a percentage of revenue.
Both automatic discounts that apply at the cart without a code, and code-based vouchers and promo codes. Buy-one-get-one, volume breaks, customer-group rates, regional flash sales, and renewal discounts run natively. Stacking and exclusion rules live in one place, so you control which discounts combine and which cannot. There is no platform-imposed cap on the number of active discounts, price lists, or customer groups.
Yes. One storefront can serve retail customers at list price, B2B accounts on contract pricing, members on member rates, and internal users on a no-payment flow, all at once. The price each visitor sees is resolved from the customer group and account they belong to, against one master price book. You are not running separate stores or separate engines to support different commercial models under one brand.
Yes. Not every order has to collect payment. Core dna can run a checkout that behaves like an order, moves stock, and triggers fulfilment and approval, but takes no payment. Internal transfers, branch requisitions, sample orders, and account-billed orders run on the same engine as paid orders, with the same audit trail. You decide per customer group or per channel whether payment is collected, deferred to invoice, or skipped entirely.
Yes. Buyers can raise an RFQ from the catalogue, and sales reps can build or adjust a quote against the account's negotiated price list. The quote carries the same pricing rules, customer-group logic, and contract terms the account already sits on, so the quoted price matches what the buyer sees when they log in. Approved quotes convert to an order without rekeying. Every override on a quote is logged against the account.
Core dna supports account-based pricing, group-specific pricing, and channel-level rules. You can assign different pricing to distributors, internal teams, and direct customers, all within the same system, without duplicating products or maintaining separate catalogues.
Core dna provides a structured catalogue system that integrates directly with your ERP. You can manage product data through imports, workflows, and rules, rather than manual entry. This allows teams to onboard and update products efficiently while maintaining consistency across channels.
Yes. Core dna is designed to run B2B wholesale portals and D2C consumer storefronts from a single instance. Each channel has its own pricing, catalog access, checkout experience, and branding, but they share the same product data, content team, and admin. This is the core use case Core dna was built for manufacturers who need a consumer channel without walking away from their wholesale and distribution operation.
Most manufacturers run into problems when eCommerce is added on top of disconnected systems. Core dna unifies content, commerce, and workflows in one platform. Instead of managing multiple tools or manual processes, you operate everything from a single system connected to your ERP.
Core dna combines content, ecommerce, and portal functionality in one platform. Franchise and dealer networks can manage product catalogs, location-specific experiences, and partner access with role-based permissions, without relying on separate systems or integrations.