Does Core dna charge transaction fees?
Your sales remain entirely yours with no revenue percentage taken while paying your plan.
Updated: June 30, 2026
eCommerce
No. Your sales are yours. You pay your plan, and nothing is taken as a percentage of revenue.
Related Questions
We integrate with 20+ payment gateways, including PayPal and Amazon Pay and our open API allows us to easily integrate with just about any partner you chose. The same is true for shipping and 3PL partners.
Yes, we sure do.
D2C, or Direct to Customer, is a low barrier-to-entry eCommerce strategy that allows manufacturers and CPG brands to sell directly to the consumer. It bypasses the conventional method of negotiating with a retailer or reseller to get your product on the market. In D2C, brands sell directly to the consumer through an online medium.
Going D2C has many advantages, with competitive pricing being a major benefactor for consumers. Other advantages include having direct contact with consumers to get a better understanding of them, and being able to freely experiment with new product releases and test them with a segment of your consumer-based to gain their feedback.
For more information visit our ultimate guide to D2C
There are several ways to increase B2B eCommerce sales:
1) Consistent SEO
Research shows that the majority of B2B marketers consider SEO as their primary source of lead generation, even more so than B2C. In this digital age, it is no surprise that over half of B2B buyers go online before they buy to research and compare.
2) Include self-service for B2B clients
Self-service will bring in a lot of B2B sales as it will mean your B2B company is online 24/7 and a checkout does not need to be supervised, thus never missing a customer.
3) Be mobile-user friendly
The world is utilizing mobile more than ever, even B2B target markets so it is crucial your eCommerce site is just as compatible and efficient on mobile as it is desktop, thus effecting sales.
4) Do not neglect social media!
According to the Content Marketing Institute, social media sites and blogs reach eight out of ten of all Internet users in the U.S. B2B companies are not missing out on the social media craze either. B2B companies use social media to market their company, sell their goods and services, and provide quality customer service.
5) Content, content, content
The more quality content you have, the more pull of clients you will receive, thanks to the further reach and consistency.
6) Customer reviews
You know how you always scroll down to check the customer reviews before buying? This is because customer reviews are the voice of the people. The supposedly unbiased ‘’truth’’ of the product/service. So, numerous, positive customer reviews go a long way.
7) DXP
Personalized experience: Who does not want to feel special? When a client, B2B or not, feels directly catered to or has felt the company has had efforts to give them a thorough, genuine DXP, they will recommend your B2B company, use it again and leave reviews, increasing sales, but also loyalty and customer satisfaction.
One of the most effective ways to improve your b2b website's conversion rate is through personalization. By tailoring the user experience to each individual visitor, you can make a significant impact on your bottom line. Additionally, to add interest, strong branding and diversity; all critical factors for your business.
A SaaS Digital Experience Platform (DXP) like Core dna can help you business create these personalizations and scale you business. Core dna offers a flexible B2B eCommerce catalog, advanced segmentation, integrations and headless CMS... These are just some of the features you need to compete in today's market.
With these features, you can create experiences and customizations for both users and admins. Take advantage of our decoupled environment to create rich omnichannel experiences that convert.
At Core dna, we make sure you never have to replatform again and always stay ahead of the competition. With regular updates and features upgrades, your business is future-proof.
We wrote a blog article about 5 Key Strategies To Strengthen Your B2B Relationships. Here are the key takeaways:
- Use dynamic content: Dynamic content is content that changes based on the visitor's specific characteristics, such as their location, industry, or job title. For example, if you sell software to businesses in a specific industry, you can use dynamic content to show each visitor only the software products that are relevant to their industry.
- Geo-targeting: Geo-targeting allows you to show different content to visitors from different geographic regions. This is especially useful if you have products or services that are only available in certain regions.
- Creating custom landing pages: This can be done by tracking the visitor’s behavior on the site and then creating a unique landing page that is tailored to their interests.
- Offering live chat:live chat: This can be a great way to engage with visitors and offer them help or support in real-time.
- Personalized email campaigns: This can be done by segmenting the list of subscribers and then sending them emails that are relevant to their interests.
Building rock-solid B2B eCommerce relationships do not scale easily, but it does have the potential to pay dividends that are exponentially greater than the investment that is made.
GET IN TOUCH TODAY
Schedule a one-to-one consultation with your product specialist
Here’s what you can expect:
- Walkthrough: An introduction of the Core dna platform
- Analysis: Personalized recommendations based on your business needs.
- Case studies: How other businesses have used Core dna to scale more efficiently
B2B eCommerce is now so essential and successful as the digitalisation of everything is the expectation and reality, applying to even B2B commerce.
Even if one’s B2B business has physical brick and mortar, for the sake of better reach, recognition and opportunity, marketing as eCommerce allows B2B to transcend borders. There are a plethora of reasons that answer this question; from cost savings, globalization, automation, 24/7 support… Find out in the blog below:
Yes. eCommerce in Core dna is a native capability, not a plugin. That includes customer-specific and contract pricing, product catalogue management, subscription billing, multi-currency, and order management. For B2B operations specifically, RFQ workflows, account hierarchies, net payment terms. Core dna is built to handle these natively rather than requiring third-party plugins to fill the gaps.
You sure can. Global brands trust Core dna to build and operate eCommerce websites in multiple regions and continents. Our eCommerce feature set includes everything from inventory management to detailed analytics.
See Core dna’s eCommerce features.
Yes. Buyers can raise an RFQ from the catalogue, and sales reps can build or adjust a quote against the account's negotiated price list. The quote carries the same pricing rules, customer-group logic, and contract terms the account already sits on, so the quoted price matches what the buyer sees when they log in. Approved quotes convert to an order without rekeying. Every override on a quote is logged against the account.
Yes. Not every order has to collect payment. Core dna can run a checkout that behaves like an order, moves stock, and triggers fulfilment and approval, but takes no payment. Internal transfers, branch requisitions, sample orders, and account-billed orders run on the same engine as paid orders, with the same audit trail. You decide per customer group or per channel whether payment is collected, deferred to invoice, or skipped entirely.
After calculating your B2B eCommerce business model and metrics, you can use a SaaS to build your eCommerce business. Check out these guides below on how to fabricate your eCommerce empire written by the experts:
This could be your biggest challenge yet. The B2B buying process is going digital. The right platform can help improve efficiency while enabling you to run your business online. The best B2B platforms will cover everything from enforcing best practices, consolidating data, bridging the divide between buyer and seller, invoicing, ordering, and information collection.
Not sure what makes a good B2B eCommerce platform? When selecting the technology you need for your online B2B business, consider the following:
- Go with a headless or hybrid CMS/eCommerce platform. How does the software help with the order process, fulfill orders, and update the order management system?
- The platform you use should also be future-proof with multi-lingual and multiple storefront capabilities.
- Choose a system that can get you out of the hardware management business and go SaaS on the cloud.
- Can team members quickly access and operate the software?
- Find a vendor that can be as flexible as your business requires. Can you customize the software to meet your business’s needs?
- The accuracy of inventory, numbers and statistics.
- The customer’s shopping experience.
Yes. Core dna is a native Hybrid Headless commerce platform specifically engineered to handle the scale and complexity of B2B. Unlike "pure-play" headless APIs that require you to build your own business logic, we provide a pre-integrated B2B engine. This allows you to manage 100k+ SKUs, contract-based pricing, and complex organizational hierarchies through a single API layer, while giving your marketing team a visual interface to manage content without developer help.
At Core dna, we build the orchestration for global trade directly into the platform. We support multi-currency, multi-payment-gateway, and multi-tax-rule configurations natively across every regional storefront.
- Tax: Our engine manages complex tax jurisdictions (VAT, GST, Sales Tax) and integrates seamlessly with services like Avalara.
- Shipping: We support native split-shipping and multi-source fulfillment logic, allowing you to route B2B orders from different warehouses or depots based on regional proximity and custom shipping rules.
Core dna is built as a unified content and commerce platform, which allows organizations to manage both B2B and B2C experiences from a single system.
Companies can run distributor portals with contract pricing, account-based catalogs, and quote workflows, while also operating direct-to-consumer storefronts. Because product data, pricing logic, and customer accounts are managed centrally, teams avoid maintaining separate platforms for wholesale and retail channels.
This approach makes it easier to support hybrid business models where manufacturers sell through distributors while also offering direct online sales.
Core dna allows companies to create self-service portals where customers can log in, view account-specific pricing, reorder products, and manage their purchasing activity.
These portals reduce manual sales processes by allowing buyers to place orders, access invoices, and track order history directly online. This improves efficiency for both customers and internal sales teams.
Core dna uses customer-group pricing. The same product carries a different price for each group, set by price list or discount rule, and resolves automatically when a buyer logs in. Products a group should not see are hidden from that group, so one catalog serves every audience.
Yes. Core dna runs B2B and B2C on the same platform, and each customer group gets its own pricing, payment options, and checkout. V-ZUG runs three groups this way: internal technicians on stock transfers, external agents on trade pricing, and a service team selling to end customers at retail.
What is a unique selling point?
A USP is a promise that answers the question, “Why should someone buy from you instead of another brand?” It's about understanding what makes your product, service and brand truly different and unique.
What do you offer your customer that they can't find anywhere else. By defining your USP, you are able to communicate clearly the benefits and resonate with your audience.
Effective USPs show how that unique trait translates into a tangible payoff for the end user. Basically you should be able to answer a user that says: “What’s in it for me?”
Why your brand needs a strong USP
- A strong USP can help you differentiate and standout in a noisy world. When you can formulate your USP clearly, you create your blue ocean and a new market that is distinctly yours.
- When you value proposition is strong, it make it easier for online visitors to convert. When your USP is front-and-center, it decreases confusion and helps potential buyers act with confidence.
- A well-defined USP anchors your entire brand communication. Every ad, landing page, or pitch can revolve around this key differentiator.
- A compelling USP often justifies premium pricing or fosters loyalty, because customers view what you offer as one-of-a-kind.
Common Challenges Brands Face When Defining a USP
Why brands often struggle to communicate their core value effectively?
- Unclear Value Proposition
- Many websites bury their real message under jargon or flashy design. Users leave feeling unsure about what the business actually does.
- Marketers sometimes focus too heavily on features, forgetting to express tangible value or how they solve specific problems.
- Attempting to Be Everything to Everyone
- Companies fear narrowing their focus, thinking they might miss potential customers.
- Result: broad, watered-down messaging that doesn’t resonate strongly with any particular audience.
- Confusion Between UVP and USP
- Brands conflate “Value Proposition” (customer-centric) with “Selling Point” (product-centric).
- Without clarity, they end up with vague statements that address neither the product’s unique features nor the customer’s exact needs.
- Ignoring the Customer’s Perspective
- Some businesses talk only about their achievements, technology, or self-perceived greatness.
- They forget to explain which problem they solve and why that matters to the end user.
USP vs. UVP: Is There a Difference?
Unique Selling Point (USP):
- Product-Centric: Focuses on a singular attribute that makes the product or service unique.
- Competitive Advantage: Often highlights a feature, technology, or method that’s exclusive to you.
- Selling Proposition: Communicates how you outdo others in the marketplace.
Unique Value Proposition (UVP):
- Customer-Centric: Emphasizes what the user gains (i.e., how their life improves).
- Benefit-Oriented: Addresses practical or emotional advantages from the user’s perspective.
- Value Proposition: Usually more holistic, describing the overall experience or outcome the customer receives.
In Practice:
A USP can be part of a bigger UVP. For instance, your USP might be “fastest beard trimmer blades,” while your UVP might be “Look and feel your best in minutes—every day.” The USP explains why it’s uniquely better, and the UVP explains the value a customer gains.
Crafting an Effective USP
- Pinpoint the Core Difference
- Start by listing all your product’s distinguishing features. Is there a patented mechanism, a specialized process, or a unique guarantee?
- Choose the one that truly matters most to your target audience.
- Translate Features into Benefits
- Don’t stop at “We have the sharpest blades.” Ask: How do sharp blades benefit the user? Maybe it’s a “clean shave in half the time” or “no skin irritation.”
- Validate with Real Feedback
- Ask actual customers or do user testing to see if your perceived uniqueness resonates in real-world scenarios.
- A difference you consider noteworthy might be trivial to buyers—or vice versa.
- Keep It Concise
- A USP often works best as a short, punchy line (one or two sentences) that can appear on your homepage, packaging, or elevator pitch.
- Avoid heavy jargon; aim for language your audience understands immediately.
- Weave It Across Channels
- Integrate the USP consistently into your website’s hero section, ad campaigns, and sales decks.
- Ensure everyone from your marketing team to your customer support knows and reiterates the USP.
Examples of Clear USPs
- Domino’s Pizza: “You get fresh, hot pizza delivered to your door in 30 minutes or less—or it’s free.”
- (Highlighting speed, guaranteed timeframe.)
- FedEx: “When it absolutely, positively has to be there overnight.”
- (Emphasizing reliability and speed.)
- Dyson Vacuums: “No loss of suction.”
- (Pinpointing a specific, exclusive technology advantage.)
- Slack: “Make work simpler, more pleasant, and more productive.”
- (Although slightly broader, it’s still a distinct promise focusing on how Slack stands out from other work communication tools.)
Common Mistakes in Defining a USP
- Being Too Vague
- “We deliver quality and excellence.” That’s not unique—everyone claims quality.
- Instead, specify your unique form of “excellence” (e.g., delivering to remote locations overnight or a lifetime warranty no one else provides).
- Overloading with Jargon
- Technical or corporate-speak can dilute clarity. Keep the language straightforward enough that a new visitor instantly “gets it.”
- Ignoring the Competition
- If your competitor also does free 2-day shipping, that’s not unique. You need an angle that’s truly distinctive.
- Do competitive research to ensure you’re highlighting something that sets you apart.
- Failing to Integrate
- Even a brilliant USP won’t help if it’s hidden or inconsistently referenced.
- Place it front and center in your main messaging, and ensure all channels reflect it.
- Choosing an Unimportant Differentiator
- If you tout a minor detail that doesn’t impact buyer decisions, your USP will fall flat.
- Focus on what your audience really cares about: time savings, cost, innovation, reliability, or specific solutions to their problems.
How to Refine (or Rediscover) Your USP
- Ask Your Existing Customers
- Send surveys or conduct interviews: “What made you choose us over other options?”
- Their answers reveal real-life perceptions of your uniqueness.
- Leverage Competitive Analysis
- Identify competitor messaging and USPs.
- Determine what gap or angle you alone can fill.
- Test Multiple Variations
- Use A/B testing on landing pages or ads to see which USP resonates best in terms of clicks or conversions.
- Align with Corporate Goals
- If your strategic focus is innovation, ensure your USP highlights how you’re pioneering a new approach.
- If sustainability is your anchor, your USP might revolve around eco-friendly practices that no one else matches.
- Evolve Over Time
- Markets, technologies, and consumer needs change. Update your USP when those shifts occur so you remain relevant.
A well-defined Unique Selling Point is critical in helping potential customers understand why they should engage with you—and it can stop them from walking away to a competitor that shouts their differentiation more clearly. In an environment where many businesses “aren’t sure what they do” or fail to communicate it effectively a strong USP stands out as a beacon of clarity.
Frequently Asked Questions about Unique Selling Points
How is a USP different from a slogan or tagline?
While a slogan or tagline might express a USP in a memorable way, they're not the same thing. A USP is the fundamental differentiation strategy that underlies your business, while a slogan is a creative expression designed for brand recall. Many successful slogans directly communicate the USP (like M&M's "Melts in your mouth, not in your hands"), but the USP itself is the strategic concept behind the creative execution.
Can a company have multiple USPs?
While a business might have several competitive advantages, focusing on a single, powerful USP typically creates the strongest market position. Multiple USPs can dilute messaging and confuse customers. However, different product lines within the same company might have different USPs targeting specific market segments.
How often should a USP be updated?
USPs should evolve as markets change, competitors emerge, and customer needs shift. However, dramatic or frequent changes can confuse customers and erode brand equity. Most successful companies maintain their core USP for years or decades, making incremental adjustments rather than wholesale changes. According to marketing research firm IPSOS, brands that maintain consistent positioning while making tactical adjustments outperform those that frequently pivot by nearly 2:1.
Can small businesses compete with a USP against larger competitors?
Absolutely. In fact, a sharp, focused USP often allows small businesses to carve out profitable niches that larger competitors overlook or can't efficiently serve. Many successful small businesses have USPs centered on personalized service, local expertise, specialized knowledge, or catering to underserved market segments that larger companies find unprofitable.
How do I know if my USP is effective?
An effective USP typically shows measurable impact on key performance indicators like conversion rates, customer acquisition costs, repeat purchase rates, and willingness to pay. Customer research can also reveal if your target audience recognizes and values your claimed differentiation. If customers can easily articulate what makes your business unique and valuable, your USP is likely working.
Yes. Core dna is designed to run B2B wholesale portals and D2C consumer storefronts from a single instance. Each channel has its own pricing, catalog access, checkout experience, and branding, but they share the same product data, content team, and admin. This is the core use case Core dna was built for manufacturers who need a consumer channel without walking away from their wholesale and distribution operation.
More reading
Related posts
